Seminars are a popular method to share business expertise and knowledge. For businesses thinking of hosting a seminar, there are many benefits, including brand awareness, lead generation and building trust with your customers and audience. With the help of technology like an HDi Interactive Smartboard, you can easily level-up your seminar game. Here’s how a HDi Interactive Smartboard can help you run a successful seminar, plus our guide to creating your seminar.
Why is an HDi Interactive Smartboard good for running a seminar?
Hosting a seminar directly from a computer is great, but it does come with limitations. With a smaller screen, temperamental connectivity and limited audio and visual quality, it can be difficult to seamlessly present your content without hassle. More than just a meeting space, the HDi Interactive Smartboard provides several benefits to businesses, with seminar hosting a perk any business can tap into. There are two ways you can present using a Smartboard: via wireless screencast or using the built-in computer.
Using wireless screencast:
With wireless screencasting, you can present your content from any device directly to the 4K display. The HDi Interactive Smartboard is compatible with Windows, Mac, Chromebook, iOS and Android devices. The struggle of lengthy cables and time-consuming setups is now a thing of the past.
Direct from the HDi Interactive Smartboard:
First and foremost, the HDi Interactive Smartboard boasts an impressive 4K touchscreen with expansive 55-inch to 110-inch screen sizes, a hi-res camera and best-in-class microphone and speakers. The built-in computer allows you to access all your content and manage multiple windows with ease – avoiding delays in presenting the right content fast. Impress your audience with your heightened presentation skills by using the touchscreen to seamlessly navigate your content and use gestures to highlight important information.
Do you have an audience joining your seminar virtually? Then you’ll appreciate having a clear view of all in attendance, with room for other content and windows alongside.
Whether direct from the Smartboard or using wireless screencast, you gain control of presenting and sharing your content, which is key to creating a more engaged experience for your audience.
Topics you could cover in your seminar
A seminar is a chance to share your experience and knowledge. The content you discuss can relate to your business or be contributed by a colleague or external organization. Some topics you could cover include:
- Industry trends and insights
- Product or service demonstrations
- Tutorials and how-to sessions
- Panel discussions
- Case studies and customer stories
- Training programs
- Promoting or launching your brand/business
Creating your seminar
After deciding what you’ll discuss and the date and time, there are a few things to consider when creating your seminar.
Virtual Hosting: How will your audience join the seminar virtually? With webinars a common occurrence, it’s best practice to offer an online equivalent to attending your session. You can invite your existing contacts to join using Microsoft Teams or Google Meet. For new audiences, you can use platforms like Zoom or GoToWebinar to capture new registrations.
Content: Prepare the content you wish to cover during the session. This can include PowerPoint slides, videos and any other visuals which contribute to the discussion.
Promote the seminar: Alongside posting about your seminar on social media and via word of mouth, email is a great channel to notify many people at once. Allow ample notice and consider sending a reminder email for any last-minute registrations. Here is an example invitation email we created. Your email should include details about the seminar, the topics and the host along with how to register.
Practice run: It’s a good idea to do a practice run of your content, particularly if you’re new to hosting or have a lot of information to cover.
Q&A time: If time permits, it’s a good idea to offer time for questions following your seminar.
Don’t forget to follow up with attendees! Sending a follow-up email after the session is a chance to thank them for participating and sharing any resources you referred to during the seminar. It’s also an opportunity to invite them to share feedback. Here is an example post-seminar email we created.
What’s next?
Now that you have the tools to host your next seminar, all that’s left is to decide on your discussion topic. If you’re looking to share your business knowledge and engage with your audience, why not consider an HDi Interactive Smartboard? Like you, we’re experts in our field and understand how important it is for our customers to depend on us. We can help find you the right HDi Interactive Smartboard solution to help you maximise your business. Contact us today.
